Press Release: Borders Gets into Museums and Galleries during May 2006

Press Release : February 2006

Borders Gets into Museums and Galleries in May

The Campaign for Museums is delighted to announce that it has developed a unique partnership with Borders to support Museums and Galleries Month 2006. Museums and Galleries Month, which runs from 29th April - 4th June, promotes museums as places to be inspired, learn something different, meet up with old and new friends, and connect to the wider world. Borders, the books, music and film retailer, will be taking the Museums and Galleries Month message out to the high street and shopping centres, with a high-profile instore promotion.

Borders is supporting Museums and Galleries Month 2006 with promotion of the event throughout its country wide network of stores and with selected stores running exclusive competitions alongside MGM 2006, for the chance to win special money can't buy museum experiences, with bundles of books as runners up prizes. Across the UK Borders stores will work in partnership with museums encouraging customers to get into museums and galleries in May.

'We are delighted to be working with Borders", said Virginia Tandy, co-chair of Museums and Galleries Month, "This partnership will broaden the reach of Museums and Galleries Month 2006, reminding regular and lapsed visitors of the joys of visiting museums and galleries and showing those who have never been to a museum that there is something in it for them."

Meg Seymour, Marketing (Promotions) Manager, Borders (UK) Ltd commented 'We hope this promotion will open museum visitors' eyes to the unique Borders shopping experience where it is warmly accepted that customers can spend as long as they need flicking through old favourites, discovering new talent, entertaining the children....all at a relaxed pace with coffee in hand! "

For further information please contact Truda Spruyt, Victoria Harris or Nicola Dodd at Colman Getty PR: 020 7631 2666 email:firstname@colmangettypr.co.uk

Notes to editors:

Events: Information is now being entered on the MGM website, www.mgm.org.uk , and the growing list of events can be accessed by the public through this website or the related www.24hourmuseum.org.uk.

Museums and Galleries Month is organised by The Campaign for Museums, a registered charity, with support from Museums Libraries and Archives Council (MLA) through the Renaissance in the Regions programme and Arts Council England. MGM is also supported by museums, galleries and arts organisations throughout the UK.

Loyd Grossman, Chairman, The Campaign for Museums, and Virginia Tandy, Director Manchester Art Galleries, are Co-Chairs of MGM2006.

Renaissance is MLA's £100 million programme to transform regional museums. For the first time ever, investment from central government is helping regional museums across the country to raise their standards and deliver real results in support of education, learning, community development and economic regeneration. (www.mla.gov.uk).